Social Media Management
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Social Media Manager
A social media manager is responsible for creating, managing, and growing a brand’s presence across social media platforms. Their role is both creative and strategic, blending content creation with analytics to connect with target audiences and achieve business goals.
In short, a social media manager builds your brand’s digital voice — driving engagement, awareness, and sometimes direct sales — by showing up consistently and strategically where your audience spends time online.
Starting at $299 a month
✅ Key Responsibilities of a Social Media Manager
Strategy Development
- Plan social media campaigns aligned with business goals
- Identify the best platforms (Facebook, Instagram, LinkedIn, etc.) for the brand
- Define target audiences and content direction
Content Creation
- Design and write posts (images, videos, captions, reels, stories)
- Ensure content is on-brand, engaging, and optimized for each platform
- Work with graphic designers, copywriters, or use tools like Canva
Scheduling and Publishing
- Use social media tools (like Buffer, Hootsuite, or Meta Business Suite) to plan and automate posts
- Maintain a consistent posting schedule
Community Management
- Monitor comments, messages, and mentions
- Respond to followers and engage with the community
- Manage customer service inquiries via social media
Performance Reporting
Trend Monitoring & Innovation
- Analyze engagement, reach, clicks, and conversions
- Use insights to optimize future posts
- Provide regular performance reports to clients or leadership
Trend Monitoring & Innovation
Trend Monitoring & Innovation
- Stay up to date on platform changes, trends, and viral content
- Use trending formats (e.g., memes, reels, challenges) to boost visibility
Paid Social Advertising
Paid Social Advertising
Paid Social Advertising
- Run and optimize paid ad campaigns (e.g., Facebook Ads, Instagram Ads, Google, LinkedIn etc.)
- A/B test creatives and target audiences to maximize ROI